Background

The Meteor is a feminist media and production company founded by a collective of journalists and activists. Our recent work includes a weekly news podcast (UNDISTRACTED with Brittany Packnett Cunningham), a feminist summit of visionary leaders, and two Audible specials centering Black women, among other projects.

We are looking for a skilled and mission-driven Social Media Director who will lead strategy and execution for The Meteor’s social media channels.

This is a job for you if you have a proven ability to partner with editorial leadership to set social media strategy, work at a high-level both independently and collaboratively, excellent social media and organizational skills, and a commitment to and deep understanding of gender and racial equity.

Your Key Areas of Responsibility

  • Design an overall social strategy for The Meteor on Instagram (currently our primary outlet), Twitter, YouTube, Facebook, LinkedIn, TikTok—working in collaboration with the rest of the leadership team
  • Partner with the editor in chief to ensure high-quality journalism and on-brand voice in social content, writing and editing where necessary and optimizing posts for specific platforms
  • Create a social editorial calendar, including developing content ideas, partnerships, and new projects
  • Manage and mentor internal and external contributors, including freelance social media editors, writers, designers, and agencies
  • Interact with audience on social platforms, from responding to and moderating comments to facilitating IG Lives
  • Track metrics to make data-based decisions and recommendations, including via paid social marketing, growing audience and hitting KPIs
  • Develop and maintain relationships with platform publishing partner teams
  • Ensure accessibility of posts via SRT captioning, alt text on images, and other best practices
  • Create and/or supervise creation of toolkits for key stakeholders

Your Qualifications

We are looking for an individual who has:

  • Deep interest in and commitment to advancing gender equity, especially through journalism and art
  • 5+ years experience in a leadership role successfully directing social media content and strategy
  • The ability to work with cross-functional teams, both as a leader and collaborator as needed, and also work independently with a high degree of initiative
  • The agility to work on multiple projects simultaneously, create priorities and timelines, and meet deadlines, all with an eye for detail
  • The creativity to maximize resources and devise solutions
  • The flexibility to react to news and incorporate fast feedback
  • Excellent grasp of voice and tone; superior story judgment
  • The passion to help us build our social media presence from the ground level

Even better if you also:

  • Have managed direct reports
  • Have experience working in editorial or newsroom environments and growing a team
  • Understand rights and clearances and sourcing/clearing UGC
  • Enjoy staying up-to-date on the social media landscape and evolving best practices

Time

This is a full-time role.

Compensation

Compensation for this position will be commensurate with experience.

Location

We are based in New York, but currently working remotely, and encourage all qualified applicants to apply.


Apply

Please submit a resume and a brief cover note to [email protected].