It's a love story

Voting, obviously. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌


Can Mifepristone Help Prevent Breast Cancer?

If only scientists could find out ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌


Four years of the Taliban

For women, it’s personal ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌


The People Preaching No Votes for Women

Plus: waiting for T12 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌


They Were Told “Don’t Write, Don’t Post, Don’t Report”

For Iran’s fearless women journalists, every byline is a form of rebellion

By Tara Kangarlou

“To be a war correspondent is like a wounded dove flying through a pitch-black tunnel. It crashes into the walls over and over, but keeps going, for a chance to send the message, to save others,” says Arameh, a 40-year-old Iranian journalist. She and her two colleagues, Samira, 39, and Parvaneh, 27 (all have been given pseudonyms for their safety), are among the many brave Iranian journalists who remained on the ground in Tehran to report on the 12-day Israel-Iran war earlier this summer.

The women work for one of Iran’s prominent news sites, covering social, local, and political issues. Although the outlet is independently owned, it still falls under the heavy scrutiny of the Islamic regime’s watchful eyes. (Out of the utmost caution, we’ve withheld the name of the website.) “Despite slow internet and censorship, we wrote, posted, and published” throughout the war, recalls Arameh. “With images of blood and death flooding in, we kept reporting.”

Ultimately, Iran’s missile attacks on Israel killed 28 people and wounded more than 3,000, some of them civilians. Israeli airstrikes on Iran killed more than 1,190 people and injured 4,475, according to the human rights group HRANA. As in many conflicts, Western coverage of the war zeroed in on geopolitics: the Islamic Republic’s hardline rhetoric, the regime’s nuclear ambitions, and the fate of a theocracy teetering on the edge. Yet beneath those soundbites, a generation of fearless, tenacious young journalists—many of them women—tirelessly documented life under foreign bombardment and domestic censorship in the world’s third-largest jailer of journalists.

Journalists Nilufar Hamedi and Elaheh Mohammadi (via Getty Images)

According to Reporters Without Borders (RSF), more than 860 journalists have been arrested, interrogated, or executed in Iran since the 1979 revolution, which brought the Islamic Republic to power. RSF also reports that since Mahsa Amini’s killing in September 2022, at least 79 journalists, including 31 women, have been detained—with some still behind bars. The International Federation of Journalists and Iran’s own Union of Journalists report even higher figures, estimating that over 100 journalists have been detained during this period, most in Tehran’s notorious Evin Prison. Among those held were 38-year-old Elaheh Mohammadi, her twin sister Elnaz, and Niloofar Hamedi, who first broke the news of  Mahsa Amini’s killing for Shargh Daily in September 2022.

My connection to these women goes beyond our shared profession—I was born and raised in Iran and immersed in all the complexities of its everyday life; but today, as an American journalist with dual nationality, I can no longer return freely to my country of birth—simply because my profession is deemed threatening to the forces at home. I often have nightmares of being arrested in Iran or of never again seeing my childhood home; but what gives me hope is the strength of women like Arameh, Parvaneh, and Samira, who stayed. They do so knowing their government is always watching, listening, and ready to punish them for telling the truth.

These women were not just covering a war; they were surviving it.

On the war’s second night, 27-year-old Parvaneh tried sleeping in the newsroom as her home was in an evacuation zone. It was just her and the office janitor, whose pregnant wife and daughter had already left the city after their neighborhood was hit. That night, Parveneh recalled, “the sirens were so loud that neither one of us could sleep, so I stayed up all night and covered the strikes.”

Destroyed buildings in the district of Bokharest in Tehran. (Courtesy of Tara Kangarlou)

On day three, Arameh convinced her aging parents, brother, sister, and five-year-old niece to leave Tehran without her. “With each strike, I’d tell my niece it was a celebration or fireworks,” she recalls, heartbroken that the little girl believed her each time.

Similar to many other journalists and photographers in the country, Arameh and her colleagues received anonymous calls from intelligence agents and government officials warning, “Don’t write. Don’t post. Don’t report.” But as always, they did. Samira reassured her mother, whose brother was killed in the Iran/Iraq war in the 1980s, that she would not leave Tehran. “I’m a journalist,” she explains. “If I’m not here in these days, it would be like a soldier abandoning the battlefield.”

“We adapted; we always do,” Arameh says. “We stopped giving exact locations or numbers. Instead, we reported where sirens were heard. We told people how to protect their children. In times of war, a journalist must also be a source of empathy.”

An Israeli drone, seen from the ground in Tehran. (Courtesy of Tara Kangarlou)

For journalists in Iran, adaptability is a necessary skill as they navigate censorship, surveillance, and threats from a regime that has long waged war on its own press. These women documented both the human devastation of the war—including the Tajrish Square bombing that left 50 dead—but also the ongoing intimidation from the state toward members of the press. That intimidation extends to those who defend journalists as well. Human rights lawyers such as Nasrin Sotoudeh, Taher Naghavi, and Mohammad Najafi have been imprisoned for the “crime” of representing journalists and activists.

“My beautiful Tehran felt like a woman who had been brutally violated; battered, broken, bleeding,” says Samira, recalling the last night of the war. “It was the worst bombardment; something inside us died, even as the ceasefire began.”

On June 23, just one day before the ceasefire that would end the war, Israeli airstrikes hit Evin, killing at least 71 people—among them civilians, a five-year-old child, and political prisoners, including journalists. Nearly 100 transgender inmates are presumed dead—all people who should never have been there from the start.

 

A park in Tehran, before the 12-Day War. (Courtesy of Tara Kangarlou)

The world often celebrates Iranian women in hashtags and headlines, but falls silent when it comes to tangible support. Heads of state, renowned public figures, and human rights organizations call for freedom and justice, but political inaction persists.

“If such strikes happened elsewhere—especially Europe or the U.S.—the world would’ve cried out,” Arameh says. “But in Iran, the Iranian people are always defenseless. People around the world talk about loving Iranians, but…we are once again left alone in our pain.”

Iranian journalists are not asking to be saved. They are asking to be heard, to be respected as the only eyes and ears of millions whose voices have been stolen by a regime that does not represent them. More than anything, these independent journalists, who are not funded by the regime and continue to report under severe censorship and surveillance, are emblematic of a deeper reality: that Iranians—especially women, and especially young people—stand firm in their pursuit of truth, change, and growth, no matter the cost.




Tara Kangarlou is an award-winning Iranian-American global affairs journalist who has produced, written and reported for NBC-LA, CNN, CNN International, and Al Jazeera America. She is the author of
The Heartbeat of Iran, an Adjunct Professor at Georgetown University and founder of the NGO Art of Hope.


A "Devastating" Blow to Breast Cancer Research

An advocate explains ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌


The gerrys? They’re mandering.

A quick Texas explainer ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌


Too Many Warnings Were Ignored

 

 


Girl, What You Got in Them Jeans?

 

Eugenics? Yikes! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌


Three Questions About...Baby Sleep

We spoke with Dr. Harvey Karp, inventor of the SNOO, about soothing the ills of modern parenthood.

By Nona Willis Aronowitz

Whether or not you know Dr. Harvey Karp by name, you’ve probably absorbed his influence on baby sleep and soothing. The resurgence of the swaddle? The ubiquity of white noise in babies’ rooms? Cribbed (no pun intended) from Dr. Karp’s bestselling book The Happiest Baby on the Block. And he’s probably best known for SNOO, a pricey “smart bassinet” that rocks and jiggles a strapped-in baby all night long. In my ninth month of pregnancy, I spoke with Dr. Karp about the evolution of his signature product, what nuclear families are missing, and why sleep is a feminist issue.

When SNOO first came out in 2016, it was a signifier of luxury–Beyoncé and Jay Z reportedly owned several. Now, it’s used in hospitals, including to soothe babies who were born dependent on opiates, and you’re working to have SNOO covered by Medicaid. That seems like quite a shift–how did that come about? 

Yes, SNOO was really known as this bougie baby bed in the beginning, but the goal was always to make it accessible to everyone. We built the bed to be reused over and over again. It’s sort of the way breast pumps started out: There were these industrial breast pumps and they were too expensive for people to buy, but you could rent them. And so, our goal was always to have SNOO be either rented or for free, and not to be purchased and owned. 

We have a project going on in Wisconsin right now, where hundreds of [SNOOs] are being given to families who have premature infants, mostly Medicaid recipients. Our job is to develop the science to convince Medicaid payers that we can save money and improve outcomes. We’ve also had a lot of success with companies offering SNOO as an employee benefit. Now, tens of thousands of people get a free SNOO rental from their employer, from big companies like Dunkin' Donuts to the largest duck farm in America.

You often say that SNOO can help replenish what we’ve lost in terms of the extended family and support for new parents. But I think some people still feel a little funny about swapping out human cuddles for a machine. What do you say to that?

Yes, a hundred years ago, and for the entire history of humanity, we had extended families, and people lived right next door to their grandmother, their aunt, their sister, and everybody shared the work. Then we moved to the city or moved hours away from our family, and women got more work responsibilities outside the home. This became pretty crushing on parents, especially single parents. So the SNOO goal is to be a helper. It's there in the home when you're cooking dinner, when you’re taking a shower, when you're playing with your three-year-old, when you are getting some sleep. It’s not set it and forget it, but it can give you 20 to 30 minutes here and there, as well as giving an extra hour or even up to two hours of extra sleep.

In the womb, the baby is being held 24/7. Then they’re born, and 12 hours a day we put them in a dark quiet room. That’s sensory deprivation compared to what they had before they were born. So why, because you only have a few people in your family, should the baby miss out? SNOO…doesn’t replace what the parents would be doing, because no one can rock them all night long. It just gives the baby a little extra.

When I had my first baby, sleep was a locus of inequality in my relationship–my male partner was obviously getting more of it, especially because I was riddled with anxiety about whether my baby was safe. Sleep became a feminist issue in my mind. How do you see SNOO responding to these gender dynamics, which seem to be common?

We’ve definitely moved in the direction of gender equality, but we’re still far from it. Even when the baby is sleeping, sometimes moms are awake and anxious knowing that they have to get up in three hours. SNOO can help with that: There have been studies reporting that SNOO reduces maternal depression and maternal stress. There are five things that trigger depression and anxiety that SNOO improves: up to 41 minutes more sleep for mothers per night, reduced infant crying, less anxiety that the baby is in danger, the feeling that you have a support system, and [the fact that it] makes you feel like you’ve gotten things managed better. Also, men very often take on the role of being the sleep experts when they have a SNOO in the house. Men want to manage this gadget. That takes a burden off the shoulders of the mom.

This conversation was made possible by Happiest Baby, a sponsor of UNDISTRACTED with Brittany Packnett Cunningham